CAMERICH Shines at MAISON&OBJET PARIS
Paris—On 17 January 2020, the 25th MAISON&OBJET PARIS (M&O PARIS, the lifestyle and home design trade show) opened its doors, bringing together over 3,000 brands and buyers from around the world and showcasing the latest fashion trends of the year ahead. Chinese top furniture brand CAMERICH is joining for the first time, under the theme of "KONG", to communicate its brand values and determination to develop the European market.
The 330 square meters CAMERICH pavilion features a creative space exploring China’s culture of courtyards and hutongs as well as a selection of the brand’s flagship products and new products. Designed with a contemporary Chinese lifestyle, the pavilion revolves the theme of “KONG”: A modular approach to spatial minimalist design that uses emptiness and cross-connections to achieve layering in space with the overall effect of giving viewers a sense of freedom, as there’s space to breathe, a spot to dream, room to be oneself, and a place for living.
The trade show also saw the debut of CAMERICH’s BAIANA CHAIR, which also marked the start of the chair’s global sales. Designed by Portugal’s venerated architect and 1992 Pritzker Architecture Prize laureate Alvaro Siza, the chair attracted lots of visitors with its simplicity, sturdiness, and lightness.
Siza expressed that when he accepted CAMERICH’s invitation to design a piece of furniture, a light chair swept through his brain: to fuse Chinese design with the wisdom of Chinese craftsmanship. The resulting chair is no longer heavy and doesn’t need a strong person to move. Rather, it is made from light materials, which makes it easy to lift with one hand only. Yet, the slim structure is strong enough to support and offers a comfortable sitting experience.
Xu Jicun, Operation President of CAMERICH, said: “To develop the international market, we must first become the best of ourselves. For CAMERICH, good designs and good products should be able to weather the test of time. We have the courage to innovate and the wisdom to look far ahead. We are confident that we can offer sophisticated products for better lifestyles to consumers around the world.”
Be open to the world and creativity centered. Bringing together Oriental aesthetics and global trends, CAMERICH hopes to explore the future and present more varieties of modern, premium lifestyles at M&O PARIS, thus nurtures a new spiritual world.
