Interaction of Interior and Exterior
CAMERICH Spread Spring Vibes at the 51th CIFF Guangzhou
With a vibrant spring vibe all over, the 51th China International Furniture Fair (Guangzhou) (CIFF) took place on March 18th through 21st as expected. CAMERICH made a splash once again with its White Box pavilion, featuring the harmony between human and space via bonding with nature, blurring the boundaries of spatial interior and exterior.
Taking cues from classic Chinese garden and courtyard complex, CAMEIRCH has “Interaction” as a theme to tap into dimension and difference in a spatial lineup of modern home interior, shaping an edgy courtyard style, which closes human connects with nature for good living and atmosphere.
The 436-square-meter White Box houses 10 partitions out of 4 functions. At the main entrance, creative long windows frame a length of courtyard vistas, blurring the boundaries inside and outside. A roundabout motion line allows an effortless shift from indoors to outdoors and vice versa. Traveling through lights and shades is an enjoyable experience with nature, complete with “in and out” interaction and dialogue.
Here, lush tree branches sway in the breeze within the courtyard complex. For an ingenious note, the striking pavilion has a large area dedicated to blank-leaving, emanating purity and peace, while the black brick floor outside seems to freeze a tranquil moment.
On the white wall, long windows offer unobstructed vision and light, for the benefit of absolute privacy as well as nature bonding. Better yet, with outer light sneaking in, a hint of spring is strikingly palpable indoors.
Through twists and turns, a view can shift to the spacious courtyard. The flexible combinations of RUBIX sofa and the chic nifty items for the tea space evoke a dialogue and interaction across time and space, while reflecting that CAMERICH stays true to its very first mission all the way: breaking ground for free modernism while maintaining heritage elements.
People-centric philosophy means the excellence and artistry not only accented in every detail of CAMERICH products, but also across the exhibition. Case in point, the pavilion entrance and exit are highlighted with a barrier-free ramp, revealing a thoughtful, inclusive awareness.
For a poetic aesthetic, the presentation space also has art works incorporated, giving off an opulent relevance. Moreover, with links from art to home living, design and humans, an extension arises for the style of art embedded in real life.
Going over and above in space, CAMEIRCH offers a virtual H5 pavilion this year, a fun-filled experience accessible from everywhere online, to take a glimpse of the contemporary aesthetics of homelife.
From the courtyard complex culture to inner and outer fusion, CAMERICH never ceases to push its limits into innovative living environments exploration. The Interaction space is characterized by grace, dimension and variation, channeling the integration of design and space, the dialogue between man and nature. Ahead, the brand is slated for a confident, uplifting posture to mix and match, with ingenuity and iteration to usher in a contemporary quality lifestyle by bridging architecture, home living and people.
